Coca-Cola "A Rainbow for the Rainbow Nation" Activation

Happy 20 years to our Rainbow Nation

In South Africa, a young democracy that has been dubbed 'The Rainbow Nation', April is Freedom month and 2014 marks the 20th anniversary of this democracy. In celebration of this, Coca-Cola are literally creating rainbows. Using sunlight, water, some fancy science and a little bit of magic, rainbows popped up all over the Johannesburg CBD and enchanted the citizens of South Africa's busiest city. 
With the use of non-pottable water, the Joburg skyline was made as colourful as it's array of citizens from different backgrounds. Creating a little moment of happiness. #RainbowNation
We also delivered limited edition customized seeding kits to people that play an influencial role in South Africa ,across different walks of life, in promoting the ideals of the rainbow nation. Each person was sent one color that best represented their contribution to the Rainbow Nation. We sent to 

You may also like

Typograsneaker Lettering
2015
Kulture: Prints
2016
Uncultured Club x Tshepo Mosoeu for JustSunday Magazine
2016
Wimpy "Chronicles of Papa" TVC's
2016
Lexus "Self Healing Paint" Radio
2016
Ornate Paints Branding
2015
Toyota "Avoid Unnecessary Complications" Dealer Posters
2012
Toyota Genuine Value Service TVC
2017
Old Mutual - "Promise"
2016
Coca-Cola B.B. King Commemorative Advert Illustration
2015
Back to Top