Coca-Cola "A Rainbow for the Rainbow Nation" Activation

Happy 20 years to our Rainbow Nation

In South Africa, a young democracy that has been dubbed 'The Rainbow Nation', April is Freedom month and 2014 marks the 20th anniversary of this democracy. In celebration of this, Coca-Cola are literally creating rainbows. Using sunlight, water, some fancy science and a little bit of magic, rainbows popped up all over the Johannesburg CBD and enchanted the citizens of South Africa's busiest city. 
With the use of non-pottable water, the Joburg skyline was made as colourful as it's array of citizens from different backgrounds. Creating a little moment of happiness. #RainbowNation
We also delivered limited edition customized seeding kits to people that play an influencial role in South Africa ,across different walks of life, in promoting the ideals of the rainbow nation. Each person was sent one color that best represented their contribution to the Rainbow Nation. We sent to 

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